“Business doesn't have to choose between making profit and protecting the environment, between economic success and ethical responsibility, between satisfying the customer and meeting the demands of other stakeholders. In other words, we don't have to make a choice between profits and principles.”Jeroen van der Veer (b. 1947) Dutch president of the Royal Dutch Petroleum Company
“Business doesn't have to choose between making profit and protecting the environment, between economic success and ethical responsibility, between satisfying the customer and meeting the demands of other stakeholders. In other words, we don't have to make a choice between profits and principles.”Jeroen van der Veer (b. 1947) Dutch president of the Royal Dutch Petroleum Company