Kenzo World Advert: Bespoke shoes do the trick

Heidi Bivens designed the bespoke shoes for the new perfume advert for Kenzo World . She also customized a flat version for its final scene, in which Margaret Qualley hops and jumps before performing a spectacular aerial maneuver. The designer tried different heel heights and ended up with 2.5 inches based on the dancer's comfort. The shoes were made with suede soles, and others with rubber soles so that she had options to dance in depending on the [carpet or marble] surface. The video is directed by Spike Jonze and choreography by Ryan Heffington.

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