Advertising Quotes - David Ogilvy

“It is a mistake to use highfalutin language when you advertise to uneducated people. I once used the word obsolete in a headline, only to discover that 43 per cent of the housewives had no idea what it meant. In another headline, I used the word ineffable, only to discover that I didn't know what it meant myself.”David Ogilvy (1911 – 99) British founder and chairman of Ogilvy & Mather
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